Researched available technology and reviewed product specifications
and market trends to determine corporate technology strategy. I used
my experience and contacts from 20 years in the industry to negotiate
contracts with vendors and distributors.
Designed and managed installation
of video editing systems, graphics systems, and network servers
for multi-user video production installations.
and installation of in-house and client computer video editing
and graphics systems.
Designed procedures to verify configuration
and operation of hardware and software in support of the client’s
Troubleshot hardware and software conflicts.
Worked on physical
layouts and cabling plans for computers, audio, video, and networking.
Specified and approved equipment and
Assigned responsibilities to sales, demo, and engineering support
people and tracked results in sales made, quotes given, and leads
Hired and supervised technical personnel in audio, video,
and computer areas and followed up to maintain employee satisfaction
Managed customer service and support. Maintained very
high levels of customer satisfaction and loyalty, reflected in
sales and support.
Worked with salespeople and engineering staff
to design client systems.
Advised sales people on strategy and
Reviewed quotes from sales people to verify compatibility
and appropriateness of hardware and software quoted and profitability
to the firm.
Follow-up: Training and
Trained technicians and clients in multimedia technologies,
audio, video, and computer technology from beginning to advanced
topics. Trained employees and clients in using graphics software
(a) arranged joint marketing and sales events
(b) negotiated dealer agreements
(c) obtained beta release versions of current and proposed product lines
for testing and evaluation
(d) resolved difficult technical issues
(e) handled difficult customer service problems.
Sales and Marketing
I am an experienced consultative technical sales professional. My
experience is primarily in
complex video editing systems for broadcast
Managed the expansion of a dealership from sales-only
to sales and service operation, including hiring and managing sales
and support staff. I personally grew dealership sales from 0 to over
$1 million in
Negotiated sales with senior executives at client organizations
and with purchasing agents, and interpreted corporate and government
purchasing regulations for all salespeople I managed.
Designed a detailed needs analysis form for salespeople to use
to elicit information about the clients’ needs. I analyzed
and advised clients on their hardware and software requirements,
including networking and storage needs, and solved cross-platform
Created innovative sales and service programs including
technology refresh contracts
technical support contracts and agreements to meet client
needs for different levels of support
national support plans to support large client organizations.
Worked with marketing communications staff to develop
sales and marketing tools such as questionnaires, Web materials,
reference and feature lists, and created slides and gave presentations
for conferences and seminars.